Exercise: writing a brief

 After reading the course information,  I have found an illustration in a newspaper, but I was still curious and looked at examples of briefs on the internet. 

Illustration Brief:

Clients: npower

Overview: npower is a gas and electriciy supplier. 

They now want to increase their own brand profile and supply of green energy with a seasonal promotion in newspaper.

Usage: The illustration would be used and incorporated in an advert with the company name and required information,  placed in The Guardian on Monday, 8th November, 2010.

The illustration needs to appear below an area for a banner with text and a Christmas style border, and above promotion and company's details and information.  

The ad size is 22 x 14 cm(portrait format).    Illustration: 15x14cm.

The look that they want to achieve is one similar to a  children book illustration/cartoon.    The Illustration will extend the meaning of the text (key words: get smart, winter, green energy). The client would like something more than a static illustration, so some quirkiness, movement or witty element may be preferebable to make the illustration more striking and memorable.

 

The finished advert will be in printed in black and white.