Point of Sale Display

The Brief:                                                                                                                                                     

To create images which will be used within a campaign for a supermarket, to package and promote a range of   seasonal foods.                                                                                                                                               

The supermarket is respected for the quality of food they supply.  They want to promote this notion of quality in their design and packaging.                                                                                                                              

The finished images will be a 'point of sale' display sited in a store near to the fruit and vegetables.  The final reproduction size will be 12 x 12 inches (30.5 cm). Your artwork can be same size or in scale.                         

What to do:

Create an illustration of fruit or vegetables.  One illustration for each of the ranges: Summer Autumn.

I had no problem thinking of summer fruits:

Tomatoes

Gouache and watercolours 

Strawberries

Gouache and watercolours

Grapes

Pen, watercolours and gouache

 I found the grapes more difficult to paint, and the strawberries the least - despite the fact that my son accidentally knocked the display of strawberries I was painting. Is it because I find them more tasty? 

Then I was thinking about autumn fruits, are these apples and pears? berries? I saw some ripe blackberries in June, seasons are shifting..., my greengrocer didn't know (!), he said we can get fruits all the time...


It was at that time that I was really going back to working on my course like I should, and I wanted to enjoy it rather than being bothered by shifting seasons...
so I decided to follow my ideas, after all my illustrations were going to 'be me' and if they were not exactly what the brief asked for, I would see to that later...

So I took thought about it. 

Here is what I decided to to:
I took pictures of children with fruits (in the end I gave them the camera and they took the pictures themselves). 
Then I chose the ones I wanted,and used them to paint portraits with fruits.

Andy with tomato eyes

Following this, I made a mood board for summer and used this to paint colours for a background.

Autumn mood board

Summer mood board

Finally I used the background to put together and finish my whole image digitally. This was exhausting as my skills with the computer are at the beginners stage (which shows when one looks at the unwanted line at the top which could have been avoided) but I'm determined to move on and keep learning. 

Summer (Andy with tomato eyes)