I followed the age-guide as it was on websites (some have cross-overs, like "the very hungry caterpillar"). From my experience as a mother and as a teacher trainee, I know that these are far from clear-cut and rather individual.
I have found some books and toys are clearly targeted with sex discrimination - from the age of 6 (i.e. fairies and pirates). This reflects on the colours used in all merchandise available for kids, and remains except for toys which can be sold to girls and boys. Roald Dahl books are a notable exception in my view.
In books, the look of covers becomes more and more like those for adults as the targeted market ages. Similarly, the names of illustrators are clearly displayed for younger readers and seem to disappear towards young adults.
Pre-reader books
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| black and white imagery is supposed to help babies |
